Selected series of FishUp soft baits are infused with natural attractants right from the production stage, ensuring strong scent dispersion and increased effectiveness.
FishUp is a Ukrainian manufacturer of soft lures, founded by experienced anglers and multiple competition winners. Their goal from the very beginning has been to create reliable, efficient and affordable baits for a wide range of fishing techniques.
The brand’s history started with several insect-imitation prototypes, originally designed for personal use. Their exceptional effectiveness quickly drew the attention of other anglers, which led to rapid popularity and the launch of full-scale production.
All FishUp lures are designed and manufactured in Ukraine using precise moulds and specialised equipment. Before any model enters mass production, it goes through extensive testing and refinement to guarantee consistent, natural action.
Only high-quality materials, natural attractants and salt blends are used in the manufacturing process. This combination ensures that FishUp soft baits remain highly appealing to fish, offering excellent performance even on pressured waters.