Bassday lures – Japanese fishing lures for predators
Bassday Sugar Minnow SG 95F Boost
Shallow range + extra depth range. The shaft glider system w...
Prices from
£ 7.25
Bassday Sugar Deep
A pioneering cherry salmon minnow that boasts a unique track...
Prices from
£ 7.04
Bassday Sugar Minnow Drift Twitcher 85S
Fixed center of gravity sinking minnow that’s easy to handle...
Prices from
£ 6.42
Bassday Sugar Minnow Bottom Twitcher 85ES
Casting distance first priority forward direction heavy sink...
Prices from
£ 7.25
Bassday Sugar Deep SG 90F Boost
Traditional Sugar Deep 90F evolution system with casting dis...
Prices from
£ 7.66
Bassday Sugar Minnow Stream 85SP MR
Lures specially designed for salmon fishing in the condition...
Prices from
£ 13.04
Bassday Sugar 2/3 Deep SG
In order to provide a finer selection of running depths and...
Prices from
£ 13.04
Bassday Sugar Minnow SG
Not just another size variation. It has both a different swi...
Prices from
£ 10.99
Bassday Range Vib 70TG
The built-in tungsten weight version to fish further and dee...
Prices from
£ 13.46
Bassday Range Vib 55TG
The built-in tungsten weight version to fish further and dee...
Prices from
£ 13.04
Bassday Range Vib ES
It might be the most loved vibration by seabass in the world...
Prices from
£ 12.63
Bassday Range Minnow II 70S
A standard for seabass with extreme performance to catch man...
Prices from
£ 13.25
Bassday ORC Range Vib 80ES
Capture trout with a vibe, because it is a range vibe. It is...
Prices from
£ 12.42
Bassday ORC Range Vib 70TG
The built-in tungsten weight version to fish further and dee...
Prices from
£ 13.46
Bassday Jerkbait NJ
Combining the castability and control of a Japanese minnow w...
Prices from
£ 13.11
Bassday Mogul Shad 60SP
Bassday Mogul Shad 60SP is designed for fishing in small wat...
Prices from
£ 10.35
Bassday Mogul Pop'n Chug
New excellent Bassday topwater search lures, outstanding per...
Prices from
£ 8.49
Bassday Mogul Minnow 88SP Dart
Bassday Mogul Minnow 88SP Dart - a versatile and universal l...
Prices from
£ 10.77
Bassday Mogul Minnow 130SP
Bassday Mogul Minnow 130SP is a lure appreciated by lovers o...
Prices from
£ 11.80
Bassday Mogul Minnow 110SP
The Bassday Mogul Minnow in size 110SP is available with a n...
Prices from
£ 16.07
Bassday Mogul Crank 63 Target 5
Bassday Mogul Crank Target lures have an expressive performa...
Prices from
£ 10.97
Bassday Mogul Crank 55 Target 3
Bassday Mogul Crank lures have a clear action even at low le...
Prices from
£ 10.14
Bassday Gyokusai 135F
Overwhelming flight distance and shallow depth of dive, the...
Prices from
£ 18.59
Bassday Death Lock
From the Bassday that keeps on producing lures that catch Se...
Prices from
£ 12.42
Bassday Bun & Kobun
Turn the tables with their jelly wobble and large wake. Thei...
Prices from
£ 9.52
Bassday lures
Bassday is one of Japan’s most recognised lure manufacturers, known across Europe for its precision engineering, innovation and proven performance on the water. The brand has built a strong reputation among spin anglers who value reliability, realism and consistent results, whether fishing in rivers, lakes or coastal zones.
Bassday lures stand out through their refined Japanese craftsmanship and detailed, natural finishes. Each lure is designed to produce a clean, controlled action that effectively triggers predators such as perch, pike, trout, sea bass and zander. The combination of realistic swimming action, internal weight systems and durable materials ensures stability and long-term performance in a wide range of European fishing conditions.
The Bassday offer includes iconic models such as minnows, topwater lures, vibration lures and twitchbaits, giving anglers the ability to adapt to any scenario. These lures work equally well in freshwater and brackish environments, making them a reliable choice for both inland predators and coastal species.
Thanks to an extensive selection of colours, finishes and lure actions, Bassday provides anglers with a professional toolset for precise presentation and high strike efficiency. If you are looking for Japanese lures that deliver real results in European waters, Bassday is a brand that consistently proves its value.