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Fishing lures and baits

Westin Ned Worm Curltail

Taking finesse fishing to the next level, the Ned Worm Curlt...
Prices from £ 4.43

Westin ShadTeez Slim 4.7cm

An old favourite with a new twist. ShadTeez Slim now comes i...
Prices from £ 6.79

Westin Ned Worm Slim

Every good predator angler knows the effectiveness of Ned st...
Prices from £ 6.79

Mikado MFT Perch 10cm

Realistic imitation of the perch with all the details. Uniqu...
Prices from £ 7.26

Savage Gear Slow Seeker

The Slow Seeker is one of the slowest sinking jigs available...
Prices from £ 6.12

Savage Gear RevMag Walker Salt

Introducing the topwater lure with the most sophisticated we...
Prices from £ 11.39

Savage Gear Psycho Sprat

The Savage Gear Psycho Sprat is a next-generation 2025 saltw...
Prices from £ 6.12

Savage Gear Cutbait Herring

These giant softlures are based on Atlantic herring, the mos...
Prices from £ 15.61

Savage Gear Cannibal Minnow V-Tail

Based on one of the most successful softbaits ever made; the...
Prices from £ 1.41

Savage Gear 4D Herring Big Shad

The 4D Herring Big Shad is an intricate imitation of the Atl...
Prices from £ 19.20

Savage Gear 3D Line Thru Roach

The Savage Gear 3D Line Thru Roach is a highly realistic swi...
Prices from £ 20.89

Hunter Yamato

Professional wobbler for rainbow trout fishing in still wate...
Prices from £ 10.23

Hunter Shadok

A trout wobbler with a delicate action, type X, designed for...
Prices from £ 7.97

Hunter Proton

Definitely a pike lure used for jerking, but a slow retrieve...
Prices from £ 12.28

Lucky John W-Worm

Prices from £ 3.23

Mepps Timber Doodle

Timber Doodle is a strange spoon – a so-called spoon, or a s...
Prices from £ 11.62

Lucky John AYU Spoon

AYU spoon-baits are the most popular lures for trout angling...
Prices from £ 3.88

Select Victim V-Tail 6"

Victim is a V-tail type bait that does not work on its own....
Prices from £ 2.74

Select Victim V-Tail 4"

Victim is a V-tail type bait that does not work on its own....
Prices from £ 2.32

Select Victim V-Tail 2.5"

Victim is a V-tail type bait that does not work on its own....
Prices from £ 1.67

Spinmad Target Spoon 3.5g

Target Spoon 3.5g is the heaviest model for fast fishing in...
Prices from £ 4.79

Spinmad Target Spoon 2.5g

Target Spoon 2.5g is the most versatile model in the series...
Prices from £ 4.79

Spinmad Target Spoon 1.5g

The Trout Area idea is gaining more and more supporters. To...
Prices from £ 4.79

Zipbaits Rigge Flat 50S

Zipbaits Rigge Flat 50S Hard Lures are heavy sinking lures e...
Prices from £ 15.06

Zipbaits Baby Hickory SR

Baby Hickory SR wobblers are small lures with high vibration...
Prices from £ 8.19

Select Snack 2.5"

Imitation of a worm with a large ribbed tail, which vibrates...
Prices from £ 1.90

Select Snack 2.0"

Imitation of a worm with a large ribbed tail, which vibrates...
Prices from £ 1.73

Select Snack 1.5"

Imitation of a worm with a large ribbed tail, which vibrates...
Prices from £ 1.52

FOX Rage Pelagic Ready Rig Slick Fast

Get ready to hook into your next big catch with the Pelagic,...
Prices from £ 10.13

FOX Rage Pelagic Ready Rig Slick Finesse

A Pelagic Ready pack that’s ready to fish, featuring the awe...
Prices from £ 8.44

FOX Rage Slick Eel Loaded

The Slick Eel Loaded brings you all the incredible action of...
Prices from £ 9.68

Illex Stream Ripper 60

The STREAM RIPPER is a hyper-dense sinking pencil bait that...
Prices from £ 10.13

Jaxon Tungsten Jig Head

Professional tungsten heads, made on sharp and durable hooks...
Prices from £ 5.06

FOX Rage Slick Eel

Get ready to reel in the big ones with the Slick Eel: the ul...
Prices from £ 5.82

FOX Rage Eel Head

Realistic eel head design for a more dynamic lure action in...
Prices from £ 4.64

Westin Ricky The Roach Multi Jointed R2F

Westin’s Hyper Realistic Ricky The Roach Multi Jointed R2F J...
Prices from £ 14.85

Gunki Gamera Slim 128 SP

When cranked the GAMERA SLIM SP has a tight, lively swimming...
Prices from £ 9.07

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.