Westin Fishing Tackle
Westin W4 W-SW Reel
Conquer the Mediterranean with unyielding power. Step into t...
Prices from
£ 219.92
Westin W3 Cat Stick 3rd
The Westin W3 Cat Stick 3rd is the ideal catfish spinning ro...
Prices from
£ 136.06
Westin Garzilla Jig
Westin Garzilla is a large profile saltwater metal jig inspi...
Prices from
£ 9.54
Westin Flashin’ Garfish Jig
Westin Flashin Garfish is a slim saltwater metal jig inspire...
Prices from
£ 9.64
Westin Flashin’ Anchovy Jig
Westin Flashin Anchovy is a saltwater metal jig inspired by...
Prices from
£ 9.64
Westin Diggin' Sardine
Westin Diggin Sardine is an advanced saltwater stickbait des...
Prices from
£ 14.78
Westin I.D. Crank
Westin ID Crank is a compact crankbait lure designed for cov...
Prices from
£ 8.81
Westin Centipede Creaturebait
Westin Centipede Creaturebait is a finesse soft lure with a...
Prices from
£ 6.18
Westin Wiggle Worm Creaturebait
Westin Wiggle Worm Creaturebait is a modern soft lure that c...
Prices from
£ 6.18
Westin Odonata Ned Creaturebait
Westin Odonata Ned Creaturebait is a compact soft lure desig...
Prices from
£ 6.18
Westin Monsterfly
Originally introduced in 2009, the Westin MonsterFly quickly...
Prices from
£ 21.80
Westin Switch-Rig
Westin’s super innovative Switch-Rig Hook rigged up with a S...
Prices from
£ 2.77
Westin Switch-Rig Hook
A new and innovative rig concept based on a very special hoo...
Prices from
£ 4.51
Westin Add-On Treble
The Add-On Treble is another innovative addition to the West...
Prices from
£ 7.44
Westin Spin-Trebles
A clever add-on product, the Westin Spin-Trebles feature an...
Prices from
£ 5.49
Westin Herrix Jig
When predators are feeding on herring you need a lure that l...
Prices from
£ 7.97
Westin MonsterVibe V2
A new range of our popular large MonsterVibe spinnerbaits fo...
Prices from
£ 14.26
Westin Fishing Tackle - rods, lures, accessories
Today Westin Fishing Tackle offers a wide range of trusted lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursuit monster fish.
Ingvar Westin grew up in the fertile fishing grounds north of Stockholm. There, he plied his trade as a skilled toolmaker, creating intricate carvings and devices for artisans in the nearby cities. Ingvar lived a humble life, so when his children wanted a new toy, he decided to create one himself.
Soon, Ingvar began work on a carved, wooden fish that wriggled and rolled in the water just like a real fish. Ingvar spent countless hours refining the toy to get a perfect, lifelike action that he knew would thrill his children. In the process, he inadvertently created a new swimming motion, the Westin roll. When Ingvar’s work was complete, he christened that toy the “Jätte” — Swedish for “giant.”
Word of Ingvar’s creation spread quickly in the small town of Skutskär. Wedged between the Baltic Sea and the River Dalalven, the town— which even today is home to just 6,000 people— could be called fishing obsessed. In no time at all, local fishermen were obsessed with Ingvar’s toy. They noticed that large pike seemed to be irresistibly attracted to the wooden carving and its rolling action, and they began clamoring for Ingvar to put hooks on the Jätte and allow them to fish with it.
Soon, a cottage industry developed, and Ingvar transitioned from a toolmaker to a lure maker with a bustling production line fueled by the prolific pike waters of Sweden.
By the time stories of a 45 lbs pike caught on a Jätte began circulating in 1977, Ingvar Westin’s lure was known throughout Scandinavia as the go-to big predator lure.
Since then, the Westin Jätte has deceived some of the biggest, wiliest old pike in Sweden. What started out as a child’s plaything in 1952 has now become a well-established and trusted brand in the fishing tackle industry.
Today Westin offers a wide range of trusted lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursuit monster fish worldwide.
Ingvar Westin grew up in the fertile fishing grounds north of Stockholm. There, he plied his trade as a skilled toolmaker, creating intricate carvings and devices for artisans in the nearby cities. Ingvar lived a humble life, so when his children wanted a new toy, he decided to create one himself.
Soon, Ingvar began work on a carved, wooden fish that wriggled and rolled in the water just like a real fish. Ingvar spent countless hours refining the toy to get a perfect, lifelike action that he knew would thrill his children. In the process, he inadvertently created a new swimming motion, the Westin roll. When Ingvar’s work was complete, he christened that toy the “Jätte” — Swedish for “giant.”
Word of Ingvar’s creation spread quickly in the small town of Skutskär. Wedged between the Baltic Sea and the River Dalalven, the town— which even today is home to just 6,000 people— could be called fishing obsessed. In no time at all, local fishermen were obsessed with Ingvar’s toy. They noticed that large pike seemed to be irresistibly attracted to the wooden carving and its rolling action, and they began clamoring for Ingvar to put hooks on the Jätte and allow them to fish with it.
Soon, a cottage industry developed, and Ingvar transitioned from a toolmaker to a lure maker with a bustling production line fueled by the prolific pike waters of Sweden.
By the time stories of a 45 lbs pike caught on a Jätte began circulating in 1977, Ingvar Westin’s lure was known throughout Scandinavia as the go-to big predator lure.
Since then, the Westin Jätte has deceived some of the biggest, wiliest old pike in Sweden. What started out as a child’s plaything in 1952 has now become a well-established and trusted brand in the fishing tackle industry.
Today Westin offers a wide range of trusted lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursuit monster fish worldwide.
