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Fishing lures and baits

Viva Mazzy Popper Lures

Viva Mazzy Popper lures are a combination of a crankbait and...
Prices from £ 16.53

AquaWave Soft baits Spark 40

AquaWave Spark 40 is a high-quality worm imitation made of v...
Prices from £ 3.80

Magbite Soft baits Snach Bite Shrimp 2.5 inch

The Snach Bite Shrimp soft bait is one of the most realistic...
Prices from £ 7.45

Magbite Snach Bite Shrimp Soft baits

The Snach Bite Shrimp soft bait is one of the most realistic...
Prices from £ 5.92

Savage Gear Savage Minnow Weedless

With a lively kicking action both on the drop and retrieve,...
Prices from £ 5.92

Savage Gear Soft baits Savage Minnow

With a lively kicking action both on the drop and retrieve,...
Prices from £ 6.43

Savage Gear Soft baits Sandeel V2 Weedless Tail

Keep stocked up on tails for our super realistic weedless sa...
Prices from £ 4.08

Savage Gear Soft baits Sandeel V2 Tail

Keep stocked up on tails for our super realistic sandeel imi...
Prices from £ 4.08

Savage Gear Sandeel V2 Weedless soft baits

With a lively kicking action on both the drop and the retrie...
Prices from £ 7.24

Savage Gear Sandeel V2 Soft baits

With a lively kicking action on both the drop and the retrie...
Prices from £ 6.53

Savage Gear Soft baits Sandeel V2 Bulk

With a lively kicking action on both the drop and the retrie...
Prices from £ 3.06

Fish Arrow Soft Baits Flash-J Shad Plus SW

Swing action with outstanding appeal! Responding to the voic...
Prices from £ 7.45

Westin Sandy Andy Jig Bulk

The most realistic sand eel imitation ever made, this loving...
Prices from £ 4.94

Westin Magic Minnow Jig

Fish the Magic Minnow from the shore, boat, fish it fast, sl...
Prices from £ 6.33

Lucky John Soft Baits Sandworm

Soft Baits Lucky John Sandworm Salty Sensation - worms for s...
Prices from £ 8.06

Lucky John Soft Baits Lugworm

Soft Baits Lucky John Lugworm Salty Sensation - worms for sa...
Prices from £ 7.14

Savage Gear Sea Soft Baits 3D Octopus

Sea Soft Baits Savage Gear Salt 3D Octopus is based on a sca...
Prices from £ 11.02

Savage Gear Sea Lures 3D Line Thru Needlefish Pulse Tail

Based on a 3D scan of a real needlefish, we have created the...
Prices from £ 9.18

Savage Gear Lures 3D Needlefish Pulse Tail

Based on a 3D scan of a real needlefish, we have created the...
Prices from £ 4.08

Savage Gear Soft baits 3D LB Swim Squid

Based on the scan of a real Squid, with superb details and a...
Prices from £ 6.12

Lunker City Shaker 3.25 inch

Soft baits Shaker 15 cm The larger size of Shaker soft bait...
Prices from £ 3.37

Savage Gear 3D Swim Squid Jig lures

Based on a 3D scan of a real squid. A perfect lure for slow...
Prices from £ 17.14

Fish Arrow Soft baits Flash-J Shirasu SW

The materials from which the lure is made as well as its col...
Prices from £ 7.65

Fish Arrow Soft baits Flash-J Split SW

The materials from which the lure is made as well as its col...
Prices from £ 5.92

Fish Arrow Soft baits Flash-J SW Slim 1.5

The chosen materials and colours are great for both fresh an...
Prices from £ 6.63

Fish Arrow Soft baits Flash-J SW

The materials from which the lure is made as well as its col...
Prices from £ 6.02

Fish Arrow Soft baits Flash-J SW Huddle

A brilliant representation of a small fish. The lure is idea...
Prices from £ 5.20

Westin Sea lures Flat Mat Jig

When you stare at him in your tackle box, Flat Matt may look...
Prices from £ 7.98

Savage Gear Sea lures 3D Herring Big Shad

The 4D Herring Big Shad is a perfect imitation of the Atlant...
Prices from £ 18.78

Savage Gear Sea lures Cutbait Herring Kit

These giant softlures are designed primarily for big saltwat...
Prices from £ 17.14

Savage Gear 3D Swim Squid Lures

Based on a 3D scan of a real Squid, with superb details and...
Prices from £ 7.55

Solvkroken Sea lures Tobis Softbait

This is an imitation of Tobis for Halibut fishing. Available...
Prices from £ 10.41

Westin Sandy Andy Jig lures

The most realistic sand eel imitation ever made, this loving...
Prices from £ 6.24

Westin Sea lures Red Ed

Red Ed 360/460g Lures don’t come more realistic and life-li...
Prices from £ 12.66

Solvkroken Sea lures Nordkap

Nordkap - head + soft tail [img=2:p/s0:]1361193967.jpg[/img...
Prices from £ 3.84

Dragon Soft baits Maggot

At the request of a number of anglers, we have introduced t...
Prices from £ 2.98

Jaxon Sea lures Octopus

Jaxon Octopus are artificial baits made of soft material whi...
Prices from £ 1.35

Westin Crazy Daisy

When the big halibut and huge cod are proving tricky and har...
Prices from £ 15.09

Westin Sea lures Big Bob Jig

A wicked bad-boy is ready to hit the sea fishing camps, the...
Prices from £ 24.63

DUO Hard Lures Tetra Works TOTO 42S

An almighty appealing standard sinking minnow. Sinking (Fixe...
Prices from £ 13.27

Headbanger Lures Soft baits Headbanger FireTail

Made of durable plastics, the Headbanger FireTail has a beef...
Prices from £ 7.96

Fishing lures are the basic equipment of every angler who catches predatory fish, from perch, through trout, pike, large catfish, and ending with various marine species.

In our extremely wide range of predator lures, we have over 50 fishing brands from around the world available, from well-known and popular brands such as Rapala, Savage Gear or Westin, to many high-quality Japanese brands such as: Tiemco, IMA, Madotachi, Little Jack, Deps and many more other.

Types of fishing lures

Predator fishing lures can be divided into two main groups: hard and soft lures.

Most of the lures are hard because they are made of various materials: wood (most often linden or balsa wood, which floats well), plastic, metal. Soft plastic lures are made of special soft mixtures of rubber or silicone, to which other ingredients such as salt or scent attractors are added.

Crankbaits - lures with a rudder in the form of a lip. The shape, angle of inclination and length of this important element affect the diving depth of the lure. A short lip, which is also inclined more perpendicularly to the axis of the wobbler, will cause a shallow dive and work close to the surface of the water. On the other hand, the long lip of the wobbler and a small angle of inclination to the axis of the wobbler will cause the lure to dive deep, even 5-10 meters.

Soft baits - extremely popular for catching species such as zander, perch, pike and trout in trout area fisheries. Of course, these lures can be used to catch freshwater species as well as those found in the seas and oceans (saltwater soft baits).

In terms of construction, these predator lures have various shapes, from those imitating fish, to those imitating various types of worms, larvae, crayfish or other organisms living in or near the water environment. Bait is one thing, but you also need to equip it with a hook or a jig head.

The offer also includes soft baits that are factory-connected with a load and a hook (Pre-Rigged Soft baits).

Tail spinners are extremely popular lures for catching perch and other predators. It is nothing more than a combination of a crankbait body and a spinning tail (a paddle made of a spinner).

Lipless lures - similar to crankbaits, but without a lip. Thanks to this modification, these lures work in a different way, and in fact the angler must be more active and animate the lure with the movements of the rod. These are popular as large pike fishing lures for using in the jerkbait method.

Predator lures made of metal are mainly spinners and spoons. Classic and timeless fishing lures that were used by our fathers and grandfathers. Seemingly simple, but very effective against many species of predators, good for modern lure angler.

Sea fishing jigs are something for deep fishing in salt water. Also, if you are going to Norwegian fisheries, you must have something from this range in your lure box.

Of course, that's not all, there are also other subcategories of lures. In our online fishing store you will find a very wide range of them.